Five Suggestions: Part 1: For Agencies

I’ve been on both sides of the client-agency relationship, and in a 2 part series I’m going to highlight the pain points of both clients and agencies, faced by both me and some of the people I know. In this first part, I’ve put down some basic client servicing expectations people have from their agencies.
How [...]

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Why do people look for “inner meanings” in Advertisements?

Coming from an agency and having contributed to creating a few TV commercials in the past, I thought I’d share my two cents on this topic because of a discussion at work:

One thing I’ve found incomprehensible amongst both agencies and clients is that people read too much into advertisements.

The idea of mass media advertising is [...]

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