Another new age in Digital Marketing

Between 2006 and 2009, there have been so many changes in how advertisers, media planners and clients view their marketing efforts!
Social media, viral marketing, customer experience, two-way communication about products and services, more transparency in how products and services are reviewed, mobile advertising, portable intelligent devices, games and gaming consoles as advertising platforms… [...]

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Misunderstood Web 2.0

It’s a common occurrence for people to get annoyed with overused, rarely-understood and highly overrated buzz words.
But to know what’s really entertaining, you should try taking a look at large “formal and hierarchical culture” corporations who desperately try to look hip and cool because they adopt “web 2.0” technologies in their existing web applications.
This [...]

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