Comments for Zognition http://zubin.wordpress.com "Zubin's opinions on Cognition, Gaming, Web X.0, Branding, Marketing and Project Management" - Zognition in short. Tue, 26 May 2009 15:10:07 +0000 http://wordpress.com/ hourly 1 Comment on Another new age in Digital Marketing by Zubin Tavaria http://zubin.wordpress.com/2009/04/01/another-new-age-in-digital-marketing/#comment-997 Zubin Tavaria Tue, 26 May 2009 15:10:07 +0000 http://zubin.wordpress.com/?p=55#comment-997 Agreed! B2B organizations have inherent challenges when dealing with new channels, usually due to the proprietary and confidential data involved. Plus, some of the campaigns that end up trying to "get" social media turn out to be either too artificial or uninteresting when placed in a many-to-many conversation. Here's an interesting post on why a company should not tweet - and can be translated into "why a company should not use social media"... Love the last point. http://www.whatsnextblog.com/archives/2009/04/top_10_reasons_your_company_should_not_tweet.asp Agreed! B2B organizations have inherent challenges when dealing with new channels, usually due to the proprietary and confidential data involved. Plus, some of the campaigns that end up trying to “get” social media turn out to be either too artificial or uninteresting when placed in a many-to-many conversation.

Here’s an interesting post on why a company should not tweet – and can be translated into “why a company should not use social media”… Love the last point.

http://www.whatsnextblog.com/archives/2009/04/top_10_reasons_your_company_should_not_tweet.asp

]]> Comment on Another new age in Digital Marketing by Nag http://zubin.wordpress.com/2009/04/01/another-new-age-in-digital-marketing/#comment-996 Nag Tue, 26 May 2009 13:24:11 +0000 http://zubin.wordpress.com/?p=55#comment-996 Unlike print and TV, social media needs a brand property that would come up naturally in social conversations. Vodafone's zoozoos are an obvious example, but not a whole lot of other brands have a property with talk-value. Especially B2B brands. Companies that wish to do well with social media need to find a virable idea first. It's amazing how many brands go to Facebook with a screaming "Here's my USP. Look at me!" message. Unlike print and TV, social media needs a brand property that would come up naturally in social conversations. Vodafone’s zoozoos are an obvious example, but not a whole lot of other brands have a property with talk-value. Especially B2B brands. Companies that wish to do well with social media need to find a virable idea first. It’s amazing how many brands go to Facebook with a screaming “Here’s my USP. Look at me!” message.

]]> Comment on Rapid Cognition and quick decision making by Terry Canfield http://zubin.wordpress.com/2006/05/08/rapid-cognition-and-quick-decision-making/#comment-601 Terry Canfield Sun, 05 Aug 2007 04:22:43 +0000 https://zubin.wordpress.com/2006/05/08/rapid-cognition-and-quick-decision-making/#comment-601 As a paramedic/firefighter I intantly identified with "Blink"! As Gordon Graham has observed about Emergency Responders... when we arrive on the scene we are the least knowledgable people about what has just happened. However, we are (hopefully) the most knowledgable about what to do. Rapid cognition, I believe, is an awareness that we are creatures of pattern thinking. When something contrasts with a pattern that we have already established in our awareness our minds perceive that contrast, often at a subvocal level. For example take our ability to recognize different shades of a color. We do not need to have the two colors side by side to perceive a DIFFERENCE in the shades. We could determine within very close limits whether the two colors were the same or different. The more exposure we have to one of the colors the more sensitive we would be to any difference. I believe that "Blink" is the phenomenon of our brains detecting a DIFFERENCE between expected patterns and the reality being experienced in the present. OR the absence of differences in the patterns we expect and are currently experiencing allow the Blink phenomenon to fail us. That would explain why seasoning as an Emergency Responder, combat soldier, or any other role that relies heavily on experience is so vital. It allows for patterns to be established in the mind of the practioner and empowers our subconscious to speak to us when patterns conflict. Interestingly enough, the more we try to consciously exert this intracerebral communication the less likely it is to be successful. The right balance would create a state of "Flow" as Daniel Goleman describes in his chronical of brain functions "Emotional Intelligence". Thinking on such topics as Blink and Emotional Intelligence hopefully opens channels of subconscious communication that will increase in frequency, duration, and intensity so that we may experience them to our benefit. What else would be the purpose? As a paramedic/firefighter I intantly identified with “Blink”! As Gordon Graham has observed about Emergency Responders… when we arrive on the scene we are the least knowledgable people about what has just happened. However, we are (hopefully) the most knowledgable about what to do.

Rapid cognition, I believe, is an awareness that we are creatures of pattern thinking. When something contrasts with a pattern that we have already established in our awareness our minds perceive that contrast, often at a subvocal level.

For example take our ability to recognize different shades of a color. We do not need to have the two colors side by side to perceive a DIFFERENCE in the shades. We could determine within very close limits whether the two colors were the same or different.

The more exposure we have to one of the colors the more sensitive we would be to any difference.

I believe that “Blink” is the phenomenon of our brains detecting a DIFFERENCE between expected patterns and the reality being experienced in the present. OR the absence of differences in the patterns we expect and are currently experiencing allow the Blink phenomenon to fail us.

That would explain why seasoning as an Emergency Responder, combat soldier, or any other role that relies heavily on experience is so vital. It allows for patterns to be established in the mind of the practioner and empowers our subconscious to speak to us when patterns conflict.

Interestingly enough, the more we try to consciously exert this intracerebral communication the less likely it is to be successful. The right balance would create a state of “Flow” as Daniel Goleman describes in his chronical of brain functions “Emotional Intelligence”.

Thinking on such topics as Blink and Emotional Intelligence hopefully opens channels of subconscious communication that will increase in frequency, duration, and intensity so that we may experience them to our benefit.

What else would be the purpose?

]]> Comment on Five Suggestions: Part 2: For Clients by Mohak Gambhir http://zubin.wordpress.com/2006/06/12/five-suggestions-part-2-for-clients/#comment-142 Mohak Gambhir Tue, 03 Oct 2006 19:05:58 +0000 http://zubin.wordpress.com/2006/06/12/five-suggestions-part-2-for-clients/#comment-142 Seems, you've been on the other side... I am the client's mute dog that can just purr... Well, I could choose not to complain, and let the client bark... but then again... my conscience takes over! cheers Seems, you’ve been on the other side…

I am the client’s mute dog that can just purr…

Well, I could choose not to complain, and let the client bark… but then again… my conscience takes over!

cheers

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